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Here is a new marketing term and strategy that every entrepreneur needs to know about. Learning this technique will help you make 45% more money while working 45% less time. Watch the video below
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Are grocery shoppers more likely to scan a jar of their favorite peanut butter in order to find an obscure coupon somewhere? Or will smart phones be used only for creating shopping lists in order to avoid impulse purchases by those who are organized and cost conscious.
These are now the billion dollar questions facing the grocery industry. An industry that makes a combined annual revenue of 465 billion, according to the Hoovers website.
Combining the raging fad of couponing with our love of mobile technology has caused retailers to bring about a flood of activity and battle in a normally sleepy and quiet grocery market.
Startup companies such as ShopSavvy have experienced a huge success in helping consumers save money on electronics and clothes by leveraging bar code and QR Code technology.
Now local Tampa grocers such as Publix, Wal-Mart and Target are creating mobile apps to entice shoppers to use and ultimately pay out more cash in stores.
Normal people who are using smart phones in the supermarket aisles may seem like an bizarre and strange thought, according to Al Ferarra, director of retail services at the accounting and consulting firm BDO, but not too far in the distant past, so did the notion of using a smart phone screen for an airline ticket.
“Every day, people at airports show their phones to TSA agents to get on planes. It’s normal,” Ferarra said. “There’s no question that supermarkets and their suppliers are going to start something in mobile.”
Here are some of the grocery app performers and their approach.
The headmost corporations to get into the travelling grocery tools were start-ups.
More than 20 Million people have downloaded and installed the ShopSavvy app on their smart phone or tablet devices. Most of those app installations were for consumers to scan high ticket items such as electronics and computers or shoes in hopes of finding cheaper prices online or nearby.
Now ShopSavvy is getting into vittles and in a huge fashion. Agreements have already been reached with Walmart, Whole Foods, Rite-Aid, Safeway and others to accumulate pricing on goods and services.
Executives at ShopSavvy anticipate dual scenarios. Customers scanning an item, say a jar of peanut butter to find vouchers and cost cutting coupons and patrons who will use the web version of the ShopSavvy app at home to create a list that can be used on a mobile device.
While saving a small amount on a single item may seem inconsequential (paraphrased) according to John Boyd, co-founder of ShopSavvy, “But put together, it all adds up.”
Coupons.com is at present the biggest and largest global online coupon site. Now the company has large aspirations for the mobile
platform as well, but in a different fashion.
“We think that by the time you’re in the store, it’s probably too late to present a coupon on your phone to show the cashier,” said
Dhana Pawar, director of mobile products at Coupons.com
But there are other occasions as the company’s GroceryiQ web based aid lets consumers sort through products, uncover savings and add to their store loyalty card. “That makes a lot more sense for a user at the register.”
There will also be the ability in newer cell phones to discretely and at the request of consumers to “push” announcements that could feed bargains and other products into mobile devices unobtrusively, according to Pawar.
Ratings is the philosophy that the startup Consmr is targeting. Launched in June 2011, Consmr already has greater than 50 thousand ratings on grocery and drugstore products. Consmr lets the public give their opinion about virtually any product as
similar to rating a movie or eatery on items from Claussen pickles to Special K cereal.
Consmr “is like an Angie’s List or Yelp for the supermarket,” said Ryan Charles, company CEO. “And when [a consumer] scans a product you can see if it’s truly gluten-free, organic, or good for your skin.”
Soon the company hopes to incorporate live coupons so consumers who rate an item will have a reason to buy and save on it also.
Sensing a similar opportunity in mobile, local supermarkets are also buying into the technology, but under their own conditions.
Winn Dixie has recently started a mobile app that will let shoppers review the weekly deal flyer and create a shopping list based on the layout of a particular store.
Publix began a mobile web page earlier this year but as of right now you can only see where the nearest store is along with the weekly circular. Officials are expecting to add other functions this fall to the project, according to Publix spokesperson,
Shannon Patten.
Rounding out the local industry participants are Target and Wal-Mart. Both have added items to their respective mobile apps so in store shoppers and other users can review live inventory data and reviews. No more getting the age old line “there is no more in stock.”
For instance, one WalMart customer wrote a recent review claiming that the “roasted garlic artisan loaf bread may be the best ever eaten”, aside from Grandma’s.
Target has recently began to issue mobile coupons, but one must sign up online. The retailer, who posted a 2010 net profit of $2.9 billion, will require all coupons to have a bar code that must be scanned by the store’s computer rather than just paying a displayed discounted price.
The biggest mystery facing retailers and the industry is whether combined mobile, shopping and couponing becomes a normal feature or just a short lived fad.
While mobile scanning applications is intelligent when it come to price comparing and shopping for high ticket items, such as cars, It is another matter when it comes to a cart of groceries for the single mom, stretching her dollar. “Let’s assume a woman has 35 coupons stuck somewhere on her phone. She’s in the checkout line sorting through them,” said Ferarra. “When her boss calls. Then she’s sorting again. One thing supermarkets hate, for sure, is having a long checkout line.”
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plasma televisions and digital cameras.
In this week’s tip, Chuck with Florida Mobile Fusion, Tampa’s Mobile Marketing Small Business Expert and premiere mobile marketing management firm shows you a really neat way to have your own personalized radio station and listen to only the tunes you want to hear! Check out the video and please comment below. Feel free to forward this or any of my tips to your friends and family!
For all your needs for QR Code Marketing Campaigns, SMS Marketing Campaigns for entrepreneurs and small to medium business, remember Florida Mobile Fusion
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As always, if you find this helpful, please reblog it and comment below to help my google juice. If you would like this customized to your borrowers or to realtors, let us know
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Here is super cool way to reduce Facebook pay per clicks (ppc). Watch the video for exactly how to do it and how to fix a common mistake that you are probably doing right now.
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I found this great case study and example on how to use mobile marketing and social media technologies to create loyalty in the retail sector, specifically, a grocery store.
From Mobile Marketing UK (dot) com
“On June 22nd they opened the doors to their scheme and invited shoppers to sign up at their locations around Dallas-Fort Worth in Texas. With six locations to sign up at, shoppers could set themselves up for earning points that could later be redeemed for rewards. The supermarket chain set up several touch-screen kiosks within their shops and also promoted the program on their Facebook and Twitter accounts. Customers were immediately rewarded for signing up by being given a coupon for a free gallon of milk for the very next time that they shopped.
25,000 people had signed up within the first week.
The rewards work like this – every dollar that is spent will earn shoppers one point. 500 points will result in a $5 savings coupon on purchases or alternatively it can be used as a 25cent discount on each gallon of petrol purchased. More rewards will be added as the scheme develops.
“This far exceeds our projections for the first week,” said Monica Schierbaum, the marketing director of Market Street’s parent company. “The guests are very excited about the program and recognize it is unique in the grocery industry. We have heard many guests comment on how quick the electronic enrolment process is. They also think the program is very easy to understand and simple to participate in.”
Market Street supermarket has come up with a twist to keep shoppers feeling excitement. Every time they use their card before now and January 31st 2012 they will be entered into a daily draw to win their basket of groceries free in addition to being entered into a monthly draw to win $5,000. Along the way there are also opportunities to receive free products and special offers.”
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Landing pages are a great way to increase your leads and know what people are looking for ahead of time. I know of a great way to do them for free, yes FREE, and would love to share it with you!! Don’t miss out on this great opportunity to expand your lead pool.
Landing pages (aka squeeze pages) are opt in forms. Used to create customer lead bases, a successful landing pages needs a few things (IMO – in my opinion)
First – Don’t give all the information, until someone gives you information.
Don’t show all of your secrets, information or give a free report unless customers give something first.
Second – Video
Make your squeeze page a video squeeze page. Opt ins will increase at a ratio of 8:1 over simple text landing pages and 8:3 over audio landing pages. Make sure that they video can be controlled by the potential client. Offer a simple problem, solution and CTA (call to action) with an ethical bribe (such as a free report)
Third – Proper Optimization
A normal, non mobile website is going to be built differently, than a squeeze page on a mobile website. Different dimensions, information, etc
Fourth – Once someone “opts in”, you need to contact them as soon as possible.
A company or individual sales person is 84% likely to convert a lead if the potential client is contacted with in a hour. That figure drops to 11% if contacted in 12 hours.
Moral of the story – Have an auto generated responder (via text or email) for you opt in’s if you cannot call right away.
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